top of page


06. The Number Said 278
I am someone who reads rooms for a living. Not in a mystical way. In the way that anyone who has spent enough time presenting to people learns to do. You watch the face of the person in the third row who crossed their arms twenty minutes ago. You notice when someone stops taking notes. You feel the energy shift in a way you cannot always name but you know, and you adjust. You slow down, you find a different entry point, you make eye contact with the person who looks lost and
Adetobi L.
Apr 14 min read


04. Mr. Emeka has what you’re looking for.
Two slightly unsettling things happened this week. Not the dramatic kind of unsettling. More like a quiet nudge. The kind that makes you put your phone down for a second and stare at nothing. A vibrant market stall brimming with colorful fabrics and diverse goods, arranged in a lively, densely packed display under a patterned canopy. The first one came from watching people move between AI tools - which I wrote about earlier this week. What I’ve noticed is that everyone seems
Adetobi L.
Mar 154 min read


01. The Iroko Strategy
Nine years ago I entered what I now call my “shut up and build” phase. Long before Covid, I had already begun withdrawing from most social circles. I stopped talking about what I was building and started working quietly instead. Someone once told me something that stayed with me. If a man plants an iroko tree in his backyard, the day will come when you will finally notice it. And by then, it will be too late to cut it down. Majestic Iroko tree stretches skyward with the sun'
Adetobi L.
Feb 282 min read
bottom of page